Interactive Content: How to Create Interactive Content to Increase Engagement
Examples and tools to develop interactive content that captivates users.
Bertagnolli Enrico
Creating interactive content is an effective way to boost engagement and more deeply involve your audience. Interactive formats offer a dynamic, engaging experience that can hold users’ attention and encourage brand interaction. Below, we’ll explore examples of interactive content and tools you can use to produce it.
What Is Interactive Content?
Interactive content requires active user participation. Examples include quizzes, polls, infographics, interactive videos, calculators, and more. Such content does more than simply inform—it engages the user, makes the experience memorable, and often extends the time spent on your site.
Examples of Interactive Content
- **Quizzes/Polls**: Entertaining ways to involve the audience and gather data.
- **Interactive Infographics**: Graphical data representations that users can explore by clicking elements for deeper insights.
- **Calculators**: Tools that let users input data to receive personalized results (loan calculators, savings estimators, etc.).
- **Interactive Videos**: Videos that let viewers choose the narrative path, boosting watch times and interactivity.
- **Interactive Maps**: Let users explore geographical data in a dynamic, engaging way.
Tools to Create Interactive Content
- **Typeform**: Build visually appealing, interactive quizzes and surveys.
- **Canva**: Beyond design features, lets you create simple interactive infographics.
- **Intercom**: Perfect for interactive chatbots that help users navigate your site or offer support.
- **Thinglink**: Add clickable hotspots to images or videos that reveal extra info or links.
- **H5P**: An open-source platform offering numerous content types, including interactive presentations, quizzes, and games.
Best Practices for Interactive Content
1. **Know Your Audience**: Align content with their interests and challenges.
2. **Keep It Simple**: Although interactive formats can be complex, ensure they’re user-friendly and intuitive.
3. **Deliver Value**: Provide something truly beneficial—entertainment, insight, or a unique experience.
4. **Encourage Sharing**: Incorporate social share features so users can easily spread the content.
5. **Review and Improve**: Track engagement data and feedback to refine or expand future interactive content efforts.
Conclusion
Interactive content can be a game-changer in capturing audience attention and increasing engagement. With the right formats—quizzes, polls, infographics, calculators, and interactive videos—you can entertain, inform, and leave a lasting impression. By investing time and resources in interactive formats, you stand out from the competition and forge a stronger bond with your audience.
